Have you ever wondered how major websites like Flipkart, Wikipedia, Facebook, YouTube, and Amazon handle their enormous user databases?
And how do they come to their conclusions regarding their marketing strategies?
Do you have any knowledge of the technology that supports massive data? Do you happen to be familiar with the term “Database Management System”?
An intro to DBMS
A database can be created and managed using a database management system (DBMS).
It is a software programme used to arrange data in a database and strives to provide a convenient and effective method for recording and accessing database information.
And one of the widely used database management systems is MySQL.
Let’s pause for a pro tip before diving deeper into SQL. In order to conduct an email marketing campaign, this is required.
For any email campaign to be effective, a high-quality email list is required.
Pro tip: How to get an email address?
To get an email address, you can utilize an email address finder tool such as GetEmail.io.
This tool is excellent for locating the target audience’s business email address. This tool is essential for you if you are in the B2B industry.
SQL – What is it?
Structured Query Language is known as SQL. It is the industry-standard language for using Relational Databases to manage massive volumes of data.
What are relational databases, exactly?
Relational databases store and retrieve data in a structured format based on those relationships.
There are various versions of the SQL language, and they all implement the language’s fundamental commands, such as SELECT, UPDATE, DELETE, INSERT, and WHERE.
The role of SQL in Digital marketing
Now let us try to understand the role of SQL in the field of digital marketing.
Helps to understand the customers
SQL is crucial in the field of digital marketing, particularly in e-commerce to develop a thorough understanding of the clientele.
SQL enables the marketing analysts to comprehend user data, which is important for running a successful digital marketing campaign as you are aware.
Allows you to manage Google analytics data
Digital analysts may be aware that BigQuery enables SQL-based management of Google Analytics data.
This allows you to generate reports that are not available through the standard Google Analytics interface by joining data from multiple tables.
You are able to use primary & secondary dimensions within the regular Google Analytics interface in order to construct segments. You may, for instance, have a look at the number of sessions that are categorized according to source/medium and the channel grouping that is set by default.
However, if you are familiar with SQL, you can further segment your data by including a third and fourth dimension.
Advanced filters can be added as well for counting only the top 10% of people who are active, among other options.
Advantages of using SQL in marketing
When you use SQL in your marketing strategy, you can be able to understand the data better, which helps to extract, manage and secure data.
It allows you to understand your customer patterns such as their favorite products, average basket value, etc.
You can make your campaigns better by using the data driven insights.
The dynamic nature of digital marketing necessitates the use of SQL in a significant capacity. Given the availability of a relational database, SQL is an absolute requirement.
It can be useful when extracting information from a large amount of data.