To run a successful restaurant, it\u2019s necessary to feel the needs of the patrons and deliver first-class service on a consistent basis. This industry is rapidly changing in response to new technologies, as owners look for a way to gain an edge in a tough marketplace. Chat marketing is one of the tech-based business approaches that can dramatically change the fortunes for a restaurant. Below are 6 reasons smart restaurants are investing in chatbots and conversational marketing.<\/p>\n
Gaining new customers from the online channel<\/strong><\/b><\/p>\n There are limits to how far a restaurant can get on word-of-mouth recommendations alone. Connecting with potential guests on social media and motivating them to try the food is practically necessary in today\u2019s world. Chat automation can accelerate and amplify this channel, leading to a flood of new customers who first heard about the restaurant online.<\/p>\n Most people are eager to share their tastes and discuss their favourite dishes, which can help restaurants to shape their offering. With chat bots, these opinions can inform the decisions about the menu composition and\/or special offers. Taking a hint from potential customers can save the restaurant from costly mistakes, and creates a positive buzz in the community.<\/p>\n\n